Nivea defends product against racism accusations
Nivea
We recognize the concerns raised by some consumers regarding a NIVEA product communication in Ghana and take them very seriously. Our intention is to never offend our consumers.
We've been asking our social media followers for their thoughts on the matter, and received a range of responses:We acknowledge every consumer’s right to choose products according to their personal preferences, and we are guided by that to responsibly provide them with high-quality skin care product choices.”
On Facebook, Abbey Ssebaggala - a Ugandan living in Egypt - says:
Namukale Nkonga in Lusaka, Zambia, says:I don't understand why we jump to abuse and belittle women or men who lighten their skin when African society itself prefers people with lighter skins. We make dark people feel less preferred, then we go ahead and attack them when they lighten up. Look at TV news anchors, TV personalities, billboard models, magazines... In all of showbiz, you'll see that 70% of people are light-skinned from one African country to another. That's why I no longer blame ladies for bleaching their skin."
Anyi Okoro says:Wait... who is getting offended? It's not racist, lots of people use lightening creams - how is that racism?"
Zoe Mnguni in Durban, South Africa, says:They are tapping into a market opportunity. The blame should go to shallow-minded, low self-esteem Africans who believe a lighter or white skin is superior."
It's easy. Let us not support their products.
BBC AfricaIt's high time we love ourselves. Remember the original colour is black, and black is beautiful. Love your melanin."
